WWE continues its relentless search for a bulletproof solution for its dreadful weekly ratings. NXT hasn’t had much of a success in the Wednesday Night Wars while AEW has been consistently crushing the competition with entertaining Dynamite episodes week in, week out.
At WrestleMania 36, Charlotte Flair defeated Rhea Ripley to capture the NXT Women’s Championship and thereby moved over to the black and gold brand. The idea was to use The Queen’s star power for the sole purpose of boosting NXT ratings.
On Wrestling Observer Radio, Dave Meltzer noted that bringing Flair to NXT might not have been the solution to pull up NXT ratings.
“The Charlotte Flair/Mia Yim match was actually a low point. It did 170,000 in 18-49 which is dreadful. It was the second lowest point of the show — the Charlotte Flair match, that is a story because you know obviously it’s Charlotte Flair and she’s there to put the numbers up and you know there are people waiting to see if it’ll work or not. With Io Shirai it may work, but with Mia Yim, you know obviously it did not.”
Flair will defend the NXT Women’s Championship against Io Shirai this Wednesday Night on the USA Network. The Evil Genius of The Sky earned the title opportunity by winning a Six-Woman Ladder Match last month.
At this point, it’s very unlikely for Flair to lose the NXT Women’s Title to Shirai no matter how strong the Japanese Superstar appears to be. The fact that Flair is on the NXT brand only for the purpose of boosting ratings says a lot about her secure title run.
Ripley hasn’t appeared on NXT since her defeat at “Mania, but it’s likely she will jump straight into the title picture once she’s back in the ring.
Hopefully, Flair and Shirai will manage to exceed all expectations this Wednesday night.