On the Grilling JR podcast, AEW commentator Jim Ross talked about WWE ratings. The wrestling commentator explained the reason why WWE ratings are down.
He said that the company doesn’t have any high-profile stars on their shows who has enough momentum to carry the show.
“They don’t have anybody hot,” Ross said. “They have nobody that has momentum. Nobody is on the proverbial role. You can’t start, stop, 50-50 booking, I’ll beat you with a small package and then you beat me up; how do you get any [momentum]? ‘He did the job so I have to give him something back,’ what? Bulls–t. Not tonight, not now, it makes no sense.”
Ross said that WWE can’t do 50-50 bookings if they want higher ratings. They have to decide what the end result would be and they can’t choose two things.
“That’s 50-50 booking. You can’t have it both ways. Do you want the people to be happy or sad? Do you want them angry or do you want them laughing? ‘Well I want them both,’ well then, you’re an idiot! You can’t have that.”