Stone Cold Steve Austin is one of the greatest professional wrestlers of all time, and singlehandedly gave rise to one of the biggest phenomena in wrestling, The Attitude Era.
The Texas Rattlesnake may have retired years ago, but he is still closely attached to the world of professional wrestling. The three-time Royal Rumble winner has recently made quite a few appearances on WWE television and even talked about a possible return to the ring.
Stone Cold recently spoke with Sports Illustrated and had advice for the current crop of WWE superstars. The Hall of Famer said that WWE has fantastic wrestlers currently who can perform excellently inside the squared circle, but they need characters to draw more viewers.
Emotion sells tickets and draws ratings. If you don’t care, then why watch? If you care, you’re invested in those characters. So slow it down a little bit.”
“You can move as fast as you want in the ring, but to me, the business is built on characters, emotions, and depth. When you have great action on top of it, that’s even better. Right now, those guys and gals are operating at such a high speed and high level of athleticism. It can’t get any higher than it is right now, so they need to keep finding ways to make people care about them. That will elevate the business and make it resonate with the audience”
Austin was part of an era where characters meant everything. His own persona of a trash-talking employee who doesn’t respect his boss became a major hit with audiences worldwide.
WWE’s current crop of superstars are far more superior inside the ring when compared to the superstars of the past, but the stories and characters have definitely left a lot to be desired.
A new era kicks in this week, and hopefully, WWE takes the Rattlesnake’s advice.