WarnerMedia intends to expand their collaboration with AEW across their full portfolio.
“We have an opportunity to use all facets of WarnerMedia in a way that most places can’t,” said Sam Linsky, WarnerMedia’s Vice President and Co-Head of Scripted Originals for TNT, TBS, and truTV.
“We’ve got a comic book company. We’ve got video game companies. We’ve got merchandising people. We’ve got people who make animation for television. We’ve got reality television producers. It’s all in house,” noted Linsky.
“So we have a real opportunity to spread this IP and grow it across WarnerMedia,” he concluded.
WarnerMedia has already extended its deal with AEW till 2023 and there is supposed to be another one-hour show to debut in 2021. They have a toy line that was launched in August and is performing well.
According to Variety, it’s not just the performance of the shows and the toyline that has impressed WarnerMedia, but also how AEW adapted to the challenges of the COVID-19 pandemic.
Brett Weitz, General Manager of TNT, TBS, and truTV told Variety that watching Tony Khan “pivot and grow” in response to the pandemic impressed many.
“He was able to keep those storylines going and put so many great things together, event through a global pandemic,” said Weitz.
“That tells you everything you need to know about the DNA of that brand and that guy as a producer,” he added.