WWE ratings have been on the decline for the past several months – the billion-dollar promotion closed 2018 with unsatisfactory figures and have desperately struggled to boost viewership numbers all throughout 2019 so far.
During their last earnings call, Vince McMahon put the blame on Superstars, highlighting the fact that the absence of big names from the company was the sole reason behind such depressing numbers. And for some reason or the other, the ‘excuse’ managed to convince the investors.
Variety recently published an article about WWE ratings taking a hit that includes interesting data to show which Superstar has been featured on the shows and how often.
The data truly goes on to reveal that besides Dean Ambrose (Jon Moxley) and Sasha Banks, the other full-time top Superstars have been more or less equally active in the second quarter.
This essentially means that if the ratings still continue to decline, then its not the Superstars but WWE’s stale programming that needs to be blamed. Period.
The average fan knows that the abysmal viewership ratings can be attributed to many factors, the biggest of them all are messy creative direction and meaningless storylines.
Moxley quit WWE due to frustrations with the creative and the same can be said about Banks who pulled herself from all WWE programming owing to her upsetting title loss at WrestleMania 35.
The Boss wasn’t at all happy with her ‘Mania storyline and even made the decision to quit the company. Instead, WWE sent her off on a vacation and cooled things off.
The Paul Heyman era has just begun and fans are quite satisfied with the fresh programming so far. WWE has ditched the PG Era for an edgier product to combat AEW and draw a younger audience, and this, in turn, is benefiting fans the most.
We’ll have to wait and see what excuse the CEO comes up with if ratings don’t improve from hereon.