WWE Abandons Attempt to Trademark “Brock Lesnar”

WWE has reportedly abandoned the trademark for “Brock Lesnar”

Heel By Nature is reporting that, as of last month, the United States Patent and Trademark Office (USPTO) has canceled the trademark for the Brock Lesnar name that was held by WWE.

The trademark was canceled after WWE failed to comply with a documentation request from the USPTO.

According to the documentation acquired by Heel By Nature, on January 9, 2020, an application was filed for the trademark on the Brock Lesnar name, to be used in “entertainment services” by a professional wrestler.

The application was denied on March 3, 2020, and the USPTO asked WWE to provide written consent from Brock Lesnar if they wanted to move forward with the application. They gave WWE six months to provide the said written consent.

WWE did not provide the required documentation and the filing was abandoned on September 15, 2020. The USPTO sent an official notice of abandonment to WWE on October 2.

According to the report, WWE had similar issues with the USPTO when they originally tried to trademark “Brock Lesnar” back in 2016, which is why they applied for it again this year.

While WWE can still appeal the decision before December 2, they will now need to provide Lesnar’s written consent and a reason behind the delay in their submission.

“Brock Lesnar” is, of course, the ring name of multiple time WWE Champion Brock Lesnar. Lesnar had been under two contracts with WWE, one for his “services” as an in-ring talent and the other for merchandise.

Both of Lesnar’s contracts with the company have reportedly expired and a new deal has yet to be made. Lesnar was last seen as an in-ring talent during WrestleMania 36, where he lost the WWE Championship to Drew McIntyre. As of the end of August, Lesnar’s merchandise was also removed from the WWE shop.