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WWE&#8217;s television ratings have been nightmarish all through 2019 and things haven&#8217;t been any different this year. RAW and SmackDown continue to draw abysmal viewership with record-low ratings, thereby allowing a certain portion of the WWE Universe to migrate to rival companies.



WWE&#8217;s stock is no longer recommended by Wall Street due to the shrinking viewership, fans are extremely upset with the repetitive, boring, lackluster storylines, and Mr. McMahon must turn a lot of things around in terms of their product if his company wishes to stay profitable.



During the 2nd quarter investors&#8217; call, Mr. McMahon stated that his aim is to make RAW and SmackDown &#8220;more youthful.&#8221; The idea is to capture a younger fanbase and WWE plans to do all that it takes to re-establish themselves with a younger demographic.



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">“I think it’s because they’re new […] it’s up to us to make RAW and SmackDown feel more equal and that is where we’re going and as far as actually continuing on and building characters — you always have to build characters constantly.”</blockquote>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">“As far as Paul Levesque helping out on RAW and SmackDown — that happens, it’s all hands on deck in terms of all that we do.”</blockquote>



The Chairman of Board also acknowledged Paul Heyman&#8217;s work as the former Executive Director of Monday Night RAW.



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">“In terms of where Heyman is concerned I thought he did a very good job in terms of creativity.”</blockquote>



The decline in the quality of WWE&#8217;s product has never been more alarming; it&#8217;s speculated that the continued dip in ratings could severely impact the company&#8217;s negotiations for their next TV deal.



While the coronavirus pandemic has indirectly made WWE&#8217;s product even more dilute, the company doesn&#8217;t seem to be interested in using fresh talents on RAW and SmackDown to attract more viewers.



The WWE Universe is already upset with Mr. McMahon&#8217;s start-and-stop pushes and sudden burial of Superstars, and it&#8217;s evident that a ton of work needs to be done to fix the prevailing messy situation.

WWE Aiming to Win Younger Audience By Making Raw and SmackDown “More Youthful”

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