WWE Aiming to Win Younger Audience By Making Raw and SmackDown “More Youthful”

FEATURED

WWE Rumor Roundup: Identity of Retribution Members, Return of Live Shows, Tyson Kidd’s Return

1. WWE Live Shows Set to Return Ahead of SummerSlam WWE has been forced to pre-record their...

WWE Friday Night SmackDown Results, August 7, 2020

Bray Wyatt's Firefly Fun House opened the show this week, with the former Universal Champion talking about his attack on Alexa Bliss...

WWE SmackDown: Braun Strowman Teases Heel Turn in First Appearance Since Extreme Rules

Braun Strowman lost the Wyatt Swamp Fight back at Extreme Rules and hasn't been seen on WWE TV since. After Bray Wyatt...

Former WWE Announcer Claims That Karrion Kross Was a Hitman for Mafia Groups

Former Spanish announcer Hugo Savinovich has become known for making some far-out accusations on social media and has shared a number of...


WWE’s television ratings have been nightmarish all through 2019 and things haven’t been any different this year. RAW and SmackDown continue to draw abysmal viewership with record-low ratings, thereby allowing a certain portion of the WWE Universe to migrate to rival companies.

WWE’s stock is no longer recommended by Wall Street due to the shrinking viewership, fans are extremely upset with the repetitive, boring, lackluster storylines, and Mr. McMahon must turn a lot of things around in terms of their product if his company wishes to stay profitable.

During the 2nd quarter investors’ call, Mr. McMahon stated that his aim is to make RAW and SmackDown “more youthful.” The idea is to capture a younger fanbase and WWE plans to do all that it takes to re-establish themselves with a younger demographic.

“I think it’s because they’re new […] it’s up to us to make RAW and SmackDown feel more equal and that is where we’re going and as far as actually continuing on and building characters — you always have to build characters constantly.”

“As far as Paul Levesque helping out on RAW and SmackDown — that happens, it’s all hands on deck in terms of all that we do.”

The Chairman of Board also acknowledged Paul Heyman’s work as the former Executive Director of Monday Night RAW.

“In terms of where Heyman is concerned I thought he did a very good job in terms of creativity.”

The decline in the quality of WWE’s product has never been more alarming; it’s speculated that the continued dip in ratings could severely impact the company’s negotiations for their next TV deal.

While the coronavirus pandemic has indirectly made WWE’s product even more dilute, the company doesn’t seem to be interested in using fresh talents on RAW and SmackDown to attract more viewers.

The WWE Universe is already upset with Mr. McMahon’s start-and-stop pushes and sudden burial of Superstars, and it’s evident that a ton of work needs to be done to fix the prevailing messy situation.

LATEST

WWE Rumor Roundup: Identity of Retribution Members, Return of Live Shows, Tyson Kidd’s Return

1. WWE Live Shows Set to Return Ahead of SummerSlam WWE has been forced to pre-record their...

WWE Friday Night SmackDown Results, August 7, 2020

Bray Wyatt's Firefly Fun House opened the show this week, with the former Universal Champion talking about his attack on Alexa Bliss...

AEW Reportedly Attempted to Match WWE’s Offer for Rey Mysterio

AEW made strong play for Rey Mysterio, reports the Wrestling Observer Newsletter. Mysterio, who hasn’t been seen on WWE television since losing...

MVP Signs Multi-Year Deal With WWE

MVP has announced that he has now signed a multi-year deal with WWE. He announced his new deal with a post on...

Classes for NXT Developmental to Begin Again Next Week

WWE developmental talent will be training again on Monday. Dave Meltzer of the Wrestling Observer Newsletter is reporting that WWE developmental talent...