Love it or hate it, looks like the WWE has a long term plan for Raw Underground. Wrestling Inc. is reporting that WWE has filed a trademark for the name “Raw Underground.” The trademark was filed on August 3, the very date that the first segment of Raw Underground appeared on Raw.
The use description for Raw Underground that was filed with the United States Patent & Trademark Office, states that it is for use in:
“Entertainment services, namely a show about professional wrestling; entertainment services, namely the production and exhibition of professional wrestling events rendered live and through broadcast media including television and distributed via various platforms across multiple forms of transmission media. . .”
Given the wording of the trademark filed, it sounds like the WWE might be thinking, of eventually having Raw Underground becoming a segment on its own.
The Raw Underground concept was officially introduced on the last episode of Raw by Shane McMahon. It seems to be modeled on the idea of underground “fight clubs” which will have less rules and restrictions than normal “in-ring” WWE bouts.
The reaction to the idea of adding “worked-shoot” segments to Raw has been mixed, but there is at least one big WWE name who thinks it is a good idea.
During an interview with Newsweek, Cena talked about the Raw Underground idea.
“Raw Underground is an opportunity. I think any paradigm shift, any big announcement, anything in the world that is ever-changing, constantly-pivoting, there is always a search for growth,” said Cena.
Cena has always been a big proponent of WWE performers seeking out opportunities to be different and make themselves stand out.
“You have this new thing, not a people know what it is and that is the absolute best for anyone who is going to be in front of the camera because they can define it and they can take advantage of the opportunity,” he said.