WWE made a huge announcement earlier today that could change the landscape of the company moving forward. Paul Heyman and Eric Bischoff have now been appointed to the WWE creative team and according to reports, they will now be executive directors of both of its flagship brands with Heyman taking over on Monday Night Raw and Bischoff overseeing SmackDown Live.
Both Paul Heyman and Eric Bischoff will report directly to WWE COO Vince McMahon, at a time when the company needed a huge creative injection since both Raw and SmackDown ratings and ticket sales have been dwindling recently and even Dave Meltzer of The Wrestling Observer noted as part of today’s podcast that this was a sign that WWE was losing its popularity.
According to the company’s official press release, Heyman and Bischoff will “oversee the creative development of WWE’s flagship programming and ensure integration across all platforms and lines of business. The creation of these roles further establishes WWE’s ability to continuously reinvent its global brand while providing two distinct creative processes for its flagship shows.”
According to a report by Sports Illustrated, who first broke the news, there are no immediate plans for Heyman or Bischoff to appear on WWE TV, since Bischoff will be working closely with FOX executives ahead of SmackDown’s move to the Network in October.
Heyman and Bischoff will make for an interesting partnership behind the scenes on WWE TV since both men have been around the wrestling business for most of their lives with Heyman’s biggest success coming as a promoter for ECW and Bischoff’s coming when he was the president of WCW back in the 1990s.
Both men have since appeared on WWE TV in more managerial roles in the years that have followed and are well-known figures in the wrestling world.