WWE’s pay-per-views are currently available exclusively on the WWE Network and from Box Office channels that are linked to WWE’s contracted Networks. While the WWE Network has been bringing in an impressive amount of revenue and has easily added to the fact that Vince McMahon announced a historic $934 million revenue as part of the most recent earnings call.
Despite the fact that The Network is making WWE a substantial amount of money, the company is looking to move the platform forward and the plan could still be to have a tiered set-up where viewers will be charged based on which services they require. That being said, McMahon opened up about the fact that major streaming services are “clamoring” for WWE content and they could be about to listen to their offers.
“Well, we have a lot of options. We could continue on as we are now, with a … free tier and a more enhanced paid tier. Right now there’s no more better time to exercise the selling of our rights to all the majors who, quite frankly, all the majors are really clamoring for our content. So that could be a significant increase, obviously, in terms of revenue.”
There was a question raised as to whether or not ads would be added to the Network in the future, which was something that McMahon stated was a possibility.
“Right now, if we continue on as the Network, pretty much as is, then we’re definitely going to consider that,” McMahon said. “If, in fact, we’re looking to enhance revenue, that would be up to our partners.”
The WWE Chairman went on to reveal that there isn’t a current deal in place, but one is expected to be announced within the next month if one can be decided upon.
“There’s so many majors going into OTT … Our [WWE] Network, obviously, is our most-premium content and we have, like, a million and a half subscribers, we’ve had more. But nonetheless, it’s another way for us to capitalize on our Network. And, again, as I said, there’s very strong interest in all the majors, as it relates to OTT. Making reference to OTT and the interest of the major players, we’d be announcing that deal if we go that way, in the first quarter, that’s how far along we are.” So that means a deal — if made — would be announced by next month,” via TheWrap.