Professional wrestling’s rumored upcoming hot “All Elite Wrestling” promotion created waves upon filing several trademarks last week. Despite the huge buzz, WWE doesn’t seem to be bothered at all.
Last week it was reported that WWE is heavily locking down on its current Superstars to prevent AEW from rattling its talent pool. It turns out that such reports aren’t quite accurate as WWE doesn’t really care about Cody Rhodes and The Young Bucks‘ upcoming promotion.
Brad Shepard revealed on Oh, You Didn’t Know,
“So I talked to some sources in the company about this and it was pretty clear that hardly anybody cared about All Elite Wrestling. In fact, they went on to question the credibility of Dave’s source and elaborated that the very idea that WWE would give Cody’s potential company that much credit to the level where they try to lock their talent up is nuts.”
With Cody already teasing a big announcement in January, AEW still remains an idea unless the promotion, led by co-owner of Jacksonville Jaguars, Tony Khan, manages to ink a deal with a major broadcasting network.
Shepard also noted that the mere thought of the possible AEW promotion worrying a company worth $5.5 billion itself is a laughable idea. WWE stands as the world’s largest wrestling promotion and even rivals namely ROH, NJPW and IMPACT Wrestling have a hard time giving Vince McMahon a run for his money.
It is to be noted that AEW is still a developing story and although the promotion is reported to go live by late 2019 or early 2020, the company won’t take off unless a television deal is made.
It’s yet to be seen what Cody’s upcoming announcement has in store for fans, but if it does turn out to be a TV deal which seems quite unlikely at this point, then Vince McMahon might want to sit up in his chair and reconsider underestimating AEW.