WWE announced this morning that WWE NXT will officially move to the USA Network starting September 18. The deal was rumored to be announced last night on RAW, but was apparently postponed until today.
WWE issued a press release making the much-anticipated move official, and Vince McMahon spoke about the relationship between WWE and USA Network in the press release.
“The move to USA Network provides an opportunity to deepen our relationship with NBCUniversal and further build the NXT brand. Over the long term, our goal is to develop a following that can be monetized to the same level as our flagship programs, Raw and SmackDown.”
WWE also announced that the show will continue to air from Full Sail University in Florida, and it will expand to a two-hour schedule instead of the one-hour show that has been in force since 2014. The show will be broadcast every Wednesday, and will go head-to-head with All Elite Wrestling’s Show on TNT.
With the television deal, NXT will now officially be considered as a third brand of WWE and not just a developmental program. Superstars like Adam Cole, Velveteen Dream, Johnny Gargano will be the faces of the program going forward.
NXT has received rave reviews for its weekly episodic programming and Takeovers, and the move to USA will bring more exposure to the product. NXT will now be a part of the “Wednesday Night Wars” alongside AEW’s rumored weekly show, AEW Revolution.
AEW and NXT are both wrestling oriented shows, and cater to the more “hardcore” section of the fans. Compared to RAW and SmackDown Live, NXT has always been more of a professional wrestling show rather than a sports entertainment show.
It will be interesting to see whether NXT’s style of content will change after this switch over to national television.