Around 30 WWE employees have already tested positive for the novel coronavirus but that hasn’t deterred the billion-dollar promotion from staying firm on their plans.
Despite all the obstacles coming their way during these difficult and unprecedented times, WWE is ready to get back to live events as soon as possible.
During a recent interview with Pro Sports podcast, WWE Executive Vice President And Global Head Of Sales And Partnerships, John Brady stated that the company wishes to start touring as soon as people are ready to return to arenas.
“Yeah look, first of all, if people will open arenas safely, we’re ready. Our Chairman and CEO Vince McMahon has said we’re ready to go and entertain and put smiles on people’s faces so we look forward to the next step in the transition.”
“When we’re in the time of reduced travel, we’re just trying to produce content. Deliver content. Give fans the ability to ingest content. We’ve just had to pivot and evolve based on the realities of this global pandemic.”
It’s true that the pandemic hasn’t slowed down yet, but at the same time, WWE is more than ready to jump back into the live event game.
It will be interesting to see what safety measures WWE is going to take for their fans as Superstars once they resume live events.