wwe hyundai hope on wheels fight cancer
Image via WWE.com

The WWE is partnering with non-profit Hyundai Hope On Wheels (HHOW) in a series of activities to support National Childhood Cancer Awareness Month.

During this week’s RAW, WWE and HHOW began a month-long series of activities to support children cancer-fighters.

A four-city tour will be offering children at HHOW partner pediatric institutions a special “VIP & Super Fan Experience.” The kids will get special VIP seating at the WWE shows and backstage access. There will also be a private meet and greet with HHOW Youth Ambassador, Carter Gates as well as WWE Superstars.

This year marks HHOW’s 20th year fighting against pediatric cancer. Pediatric cancer is the leading disease-related cause of death for children. In the U.S. alone, a child is diagnosed with cancer every 36 minutes.

“WWE is proud to partner with Hyundai Hope On Wheels to shine a spotlight on National Childhood Cancer Awareness Month,” said Stephanie McMahon, WWE Chief Brand Officer. “Raising awareness to help find a cure for pediatric cancer is imperative, and we are determined to fight this debilitating disease alongside Hyundai.”

Aside from the special fan experiences for the children in HHOW’s partner institutions, the WWE is arranging to share the HHOW messaging across all their global platforms. This will include the WWE Network, the TV broadcasts, and both digital and social media.

The next stop in the city tours will be New Orleans (September 10), Dallas (September 17), and Denver (September 24).

This, of course isn’t the first time that the WWE has stepped up in the fight against pediatric cancer. They have their own pediatric cancer fund, Connor’s cure. They’ve also had a long time partnership with Susan G. Komen in the fight against breast cancer.