WWE has decent competition from AEW on Wednesday nights, and have often lost out to the company when it comes to USA trends. However, WWE remains at the top when it comes to global trends, and it is going to continue with a brand new international deal.
WWE’s deal with IB Sports in South Korea was recently renewed in a multi-year deal, and along with RAW, Smackdown, and the PPVs, the network will also air WWE NXT.
WWE has often targetted the Asian markets for their product, with India, China, Japan being the prime hubs along with their Saudi Arabia shows.
WWE’s VP and GM of North Asia, Jay Li, seemed pleased with his new acquisition and said the following ahead of the debut of NXT on January 7th 2021.
“IB SPORTS is a valued partner that shares our vision and passion for engaging and entertaining our fans. We are pleased to expand our partnership with the addition of NXT and look forward to continuing to provide WWE’s unique blend of action-packed, family-friendly entertainment throughout the country.”
NXT has seen quite a few international talents be successful, with the likes of Asuka, Io Shirai, Finn Balor, Andrade, etc. being top names on the brand despite their foreign status. Could we see some Korean stars in the future? Only time will tell.