Bad Bunny’s WWE debut has helped the company in a lot of ways. He’s getting WWE a ton of mainstream attention and has even helped drive over $500,000 in merchandise revenue alone so far, according to a report by Fightful Select.
“At the time we got the information, the only other person in the top five was Roman Reigns. Even then, the #5 spot did about 65 percent of the sales of the number four seller, and less than five percent of the top seller. To say that Bad Bunny was a big success is an understatement”
Bunny was even able to claim the top four spots in merch sales and the only other superstar in the top five list was Roman Reigns. Even then, The Big Dog didn’t generate a quarter of the revenue of what Bunny’s merch made to WWE.
Reportedly, the hip-hop star is set to wrestle at WrestleMania 37 against The Miz and John Morrison.