Bray Wyatt introduced a new version of the Universal Championship during a segment on Friday Night Smackdown this week, and WWE immediately put up the handmade limited edition Universal title on WWE shop.
The price for the custom made championship belt was skyrocketing as it was listed for $6500, with taxes and delivery charges taking it over seven grand. The title is handmade by horror movie artist Tom Savini, and hence, WWE has placed it at such exorbitant pricing.
According to Dave Meltzer on Wrestling Observer Radio, the price is an experiment by WWE to see how it fares with the fans. If this works, WWE plans to introduce more limited-edition products into the market, and if it doesn’t, WWE will learn a lesson and move on.
“If they believe that nobody’s willing to spend it they would not have priced it this high. This was definitely an experiment and if it sells well then there will be more things like that priced in a similar range and if it doesn’t sell well, then that will be a lesson as well. Crazy though.”
Wrestling fans are a passionate bunch and it won’t be a surprise to see a few of them lay their hands on the terrifying new Universal Championship, which was even brought out to the ring by Bray Wyatt at WWE Live Mexico.
Elsewhere, Mauro Ranallo is said to be doing better post the controversy last weekend, which saw Ranallo leave Twitter and miss Survivor Series and NXT this week. Meltzer noted on Wrestling Observer Radio that Ranallo could be returning to Full Sail next week.
“As far as Mauro Ranallo goes, he is doing better and I don’t know if he’s gonna be there Wednesday or not. I know the company’s been in touch. I have the impression they’re trying for him to be ready by Wednesday so hopefully, they will. So, that’s the story on him.”
The Bipolar Rock ‘N’ Roller is an endearing presence on Wednesday nights, and hopefully, he’ll be back in time for next week’s installment of NXT.