Kenny Omega finally embraced his Cleaner gimmick and turned a full-fledged heel recently, but this plan was set in motion several months ago.
According to Wrestling Observer Newsletter, Don Callis suggested the heel turn earlier this year, when Page and Omega teamed up to win the titles. Initially, the plan was to let Page turn heel, but they eventually changed the booking.
The audience reaction played a part in the decision to go with Omega instead, as Page probably ended up gaining sympathy with his alcoholic gimmick.
There are still doubts over how long Callis and Omega are set to collaborate, but recent reports suggest that Omega is all set to headline Impact PPVs soon.
Page, meanwhile, is currently in a storyline with Dark Order, with the cult members chasing him to join their faction.