The landscape on WWE is changing and Vince McMahon is throwing everything at the wall to see what sticks.
WWE ticket sales have been poor as of late and the billion-dollar company is heavily distressed with the alarming matter.
WWE had canceled their SmackDown tour last weekend (August 3-5) due to poor advance ticket sales and out of necessity for booking certain Superstars for Monday Night RAW.
Most house shows had an average attendance of 1500-2000 which essentially leads to the notion that advance ticket sales were far below those figures, forcing WWE to cancel the tour.
SummerSlam ticket prices are tremendously low as well and WWE needs to fill in the remaining 1700 seats at any cost.
The Wrestling Observer Newsletter is reporting that WWE has held talks of axing live events to accommodate more joint-branded supershows under the same schedule.
The term “supershow” itself is a huge draw and will thus help WWE in drawing a bigger crowd to its joint-branded supershows. Furthermore, the special shows will eliminate the need to split talents while giving WWE the golden opportunity to feature comparatively more Superstars on the card.
Co-branded supershows will also allow WWE to axe weaker live events that inevitably cause the quarterly average to take a hit.
WON further reports that investors/shareholders weren’t informed about the diminishing house show attendance in the last quarter. The figure dropped from an average 5000 to 4700 in North America but wasn’t considered to be as bad as the Network and rating drops.
Going from 60 to just 52 live shows per quarter will not only allow WWE to save money on 8 weak shows, but will also boost pay-per-views and live RAW shows.
Given the profit margins are on break-even level in some quarters, the cancelled events are to likely have saved WWE money that would have otherwise been spent on advertisements and other production-related expenses. Most of those shows were scheduled for Mondays with less than 2000 fans in attendance.