WWE has always been pro-active when it comes to tackling their competition in the business. AEW’s arrival onto the scene was seen as a direct challenge to WWE’s current monopoly and led to WWE pushing NXT as the third brand.
However, WWE hasn’t managed to get better of the new company, as Dynamite has drawn much more audience than NXT almost every week. Although both the companies maintain a stance of ‘no competition’, their actions speak otherwise.
Wrestling Observer Newsletter reported that there is a feeling of unhappiness backstage in the company. Although NXT has maintained its viewership despite the lockdown, it hasn’t managed to beat Dynamite on several occasions. RAW and SmackDown, meanwhile, have struggled to maintain their viewership in the ‘Pandemic Era’.
“Although nobody will say it, there is a lot of unhappiness about losing in the ratings every week. The unhappiness shouldn’t be losing as much as the complete inability to draw those under 50. NXT has always had writers but they were people who were on the main roster writing team who would also help write NXT.”
WWE also hired new writers exclusive for the black-and-gold brand, in order to push newer content on Wednesday nights.
AEW Dynamite scored over 900,000 viewers this week with the AEW World Championship match between Jon Moxley and Darby Allin as the headliner. NXT pushed over 700k viewers but was far from Dynamite’s tally.
WWE also brought in former NFL star Pat McAfee to freshen up things on Wednesday nights, and he will be taking on Adam Cole at NXT Takeover:XXX